One would be hard pressed to find a single sign on the highway that did not have the McDonalds logo. The cost of putting the McDonalds trademark on all those signs is incorporated into their annual advertising budget reaching 80 to 90 million dollars. Money well spent in the eyes of the McDonalds corporation officials, who have reached their goal to have their image better known than that of Jesus.
For years McDonalds has been using propaganda in the forms of billboards, television commercials, gift cards, and the various McDonalds personalities. All of these techniques and more just to draw in and keep customer after customer. Perhaps the most pathetic detail of this campaign is its amazing ability to actually work. McDonald's customers continue to return time after time, buying Big Mac after Big Mac. The talent McDonalds has with propaganda is unrivaled by any other.
One of McDonald's newest methods of persuasion is to use nutrition. With a rising health craze and obesity epidemic occurring simultaneously in America, McDonalds has begun cashing in on Americans eager to partake in the easiest weight loss program available. McDonalds offers healthy alternatives to their usual greasy and unhealthy French Fries, or Soft Drinks, such as orange slices and milk. Such techniques offer promising rewards to common customers, as well as attracting newer ones. McDonalds lures people in with promises of a better, healthier life, but in actuality all the person receives is food whose nutritional value has been improved, but is still severely unhealthy.
In these latter years it seems as if the corporate superpower has been struggling to maintain a steady flow of clientele. Ronald McDonald is using more propaganda now then ever before. It appears that the company is simply feeding a starving, overweight America dose after dose of metaphorical hemlock. It also seems that these peoples are building immunity to the noxious substance, and therefore McDonalds must force-feed the nation an extra dose every now to then to keep them within death's grasp. Just like a teenager McDonalds has jumped on the bandwagon, promoting health as far as its arm extends. Surely the goal in mind is to brainwash the nation into associating McDonalds with health, and not heart attack. McDonalds has donated over 400 million dollars in grants to support the health and wellness of children. What seems like a generous act of kindness is merely another tool in Ronald McDonald's utility belt of propaganda, whose underlying purpose is to get more people to buy their food.
McDonalds started their "go active" line of menu items, offering a pedometer instead of the usual four cent toy. The target of such propaganda is not the usual eight year old, but adults. McDonalds has found a way to draw in people from every crowd. The "go active" meal for is only a variation of their traditional "happy meal". Both items contain a "toy", an entrée, and a side. The only difference is the choices available. Instead of fries the customer may order a piece of fruit.
Recently, McDonalds began its line of salads. Everyone knows that a salad is healthy, so therefore a McDonald's salad must also be healthy, right? Wrong. With the addition of the dressing provided, a McDonalds salad contains as much fat as a Big Mac. This is just another sad attempt from the McDonalds Corporation to try and trick the consumer into believing that their food is healthy.
The food served by McDonalds is renowned for being extremely unhealthy. Even though is it well known that this food will cause many health problems, people continue to eat it. The only plausible reason for this has to be the impeccable skill that McDonalds has developed to use propaganda. Despite health risks customers persistently eat at McDonalds across the globe. Perhaps the low price is what draws them in. With their "value menu" McDonalds must have drawn in quite a few people, I know I can't resist the deal. Americans care more about getting their moneys worth than they do about their own health, and McDonalds knows just how to exploit that fact.
Probably the worst foods served by McDonalds are their burgers. These burgers are heart attacks in boxes. They contain little to no nutritional value, and are loaded with preservatives, fat, and grease. By the time the processing undergone by all of McDonalds meat is over, what is left can hardly be called edible, let alone good for you. This fact is distorted by the images that the corporation attempts to implant upon the impressionable minds of the nation's youth. In every commercial and sign, the pictures of their burgers are not realistic in any respect, and are far less appealing. Everyone who has eaten at McDonalds has been served a slopped together burger, with the patty hanging off the side, and all the condiments over used and often spilled onto the wrapping which comes with the order.
It is amazing that anyone could possible consider the food at McDonalds healthy. Yet the company consistently dishes out the dollars to appeal that their food is just the opposite. A few years ago, McDonalds started the catchy phrase "I'm loving it". At the end of every McDonalds commercial one will hear that line. On occasion it is even put to a tune by a talented songstress. On every paper bag and cup McDonalds produces, that catchy phrase is plastered all over, and in almost every major language as well. This technique is used to evoke emotion inside a potential consumer, to make them think that they too, will love it. As long as McDonalds is able to turn a profit by exploiting a persons desire for health, McDonalds will continue to turnout ad after ad, propaganda campaign after propaganda campaign, no matter what the cost.
